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  • Press Release

Visitors Bureau capitalizes on the opportunity to market Am. Samoa at STA's Roadshow in Australia

Brisbane, Australia - 08/01/2023: The CEO and board of the Samoa Tourism Authority (STA) proudly presented a unique opportunity to market Samoan Islands during the STA Tourism Roadshow in Australia.

The roadshow, which kicked off in the vibrant city of Brisbane, attracted over over 75 attendees of wholesalers, outbound tour operators and major airlines eager to explore the hidden treasures of the Samoan Islands.

The event, held at the prestigious Emporium Hotel, provided attendees with valuable insights into the tourism potential of the Samoan Islands. The presentations by industry leaders, Virgin Australia Airlines and Fiji Airlines, further highlighted the accessibility and connectivity to this tropical paradise.

The American Samoa Visitors Bureau proudly represented American Samoa, inviting all attendees to "Explore, Experience, and Enjoy" the unique offerings of our enchanting destination. With its thriving culture and pristine natural environment, one of the last low lying rainforests in this region and captivating traditional practices, American Samoa promises an unforgettable adventure for every traveler.

A significant highlight of the roadshow was marketing All of our Samoan Islands together and the presence of a group representing the Samoa accommodations industry, showcasing an array of world-class resorts and hotels that offer an unforgettable experience for all visitors.

The Samoa Tourism Authority Tourism together with the American Samoa Visitors Bureau begins the fulfillment of the Atoa o Samoa vision, aiming to boost tourism, encouraging cultural exchange, and strengthening ties between our Samoan.

Stay tuned for updates from the next stop of the Roadshow-Sydney, Australia.

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